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New Post has been published on http://www.clicksandclients.com/ipad-replace-work-pc/


When the iPad was released back in 2010 Apple Founder and CEO Steve Jobs said that tablet would eventually overtake PC computers.  Many people scratched their head in skepticism after hearing those words, but now there are some numbers to back up Jobs’ prediction.

For the first time ever figures from Gartner who have been tracking the growth of the tablet market have said that by 2015 total tablet sales will reach 320 million vs 316 million desktop PC sales.  It looks like Jobs’ prediction will come true in just 5 short years, but will iPads truly replace the desktop PC in the office?

When Steve Jobs was at the 2010 D8 conference a few months prior to the first iPad’s release he compared PC’s and tablets to vehicles.  His analogy is perfect for understanding why the desktop PC isn’t going to be leaving your office anytime soon:

“We were an agrarian nation, all cars were trucks because that’s what you needed on the farm. But as vehicles started to be used in the urban centers and America started to move into those urban and suburban centers, cars got more popular. PCs are going to be like trucks. They’re still going to be around. They’re still going to have a lot of value, but they’re going to be used by one out of X people.”

I believe that X will be a lot higher than people think and for years to come.  Let’s look at the value the desktop PC provides that a tablet can’t match.

1. Multi-Tasking

If you want to get into some serious work it’s going to require multi-tasking.  There is a reason most workstations today involve multiple monitors, because we can get more work done if we can see things side by side by side by side. Multi-tasking has gotten easier on tablets, such as the iPads ability to quickly jump from one app to another.  But so far integrating a side by side feature on tablets like what Microsoft’s Surface has been doing just hasn’t been that successful for real down to business work.

 2. Number Crunching

The computing power required to crunch those numbers on your excel sheet require mega processing, of which tablets are just able to compute.  Sure Microsoft’s Office products just came over to the iPad a month or two ago, but just because you can do it, doesn’t mean you can do it within the timeframe you’re expecting.  The simple case is If you’re crunching huge spreadsheets at work, and it’s taking your desktop hours to compute…..just image how long it will take on your tablet, if it doesn’t freeze.

 3. Comfort

Sure the mobility of a tablet is extremely appealing but sometimes it’s not the most comfortable.  When it comes to getting down to business having a small tablet screen shoved inches from your face so you can see all the small details just isn’t comfortable.  Having a keyboard with nice big screens is simply more comfortable for spending multiple hours doing the 9 to 5 grind.

So will iPads be replacing your desktop PC at work?  The answer is a big, fat, NOPE!

analyticisms:

This chart is a bit confusing but it illustrates an interesting finding by Socialbakers:

As Facebook is gradually limiting the organic reach of branded content, brands basically have no choice but to pay up to promote their posts. However, according to a recent Socialbakers report, spending money alone isn’t going to do much good if the content isn’t engaging. The effect of paying for additional reach on Facebook is vastly bigger when the promoted content is good enough to evoke many interactions. While the total reach of posts with few interactions is only 2.3 times higher than the organic reach on average, the total reach of posts with more than 5,000 interactions is almost 90 times higher than the organic reach, meaning that the effect of promoting posts is strongly amplified if the level of interaction is high.

(via carlosallende)

New Post has been published on http://www.clicksandclients.com/seo-weekly-recap-that-worked-as-planned-edition/

Hey folks Austin here and it’s time for another Weekly SEO Recap (That Worked As Planned Edition).

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

How to Protect your Brand’s Identity

A lot of SEOs these days are being asked to do reputation management.  Some agencies are declining the push into this unexplored territory, while other agencies are jumping on the bandwagon.  The honest truth is no matter what side of the wagon you stand-on as an SEO you’re going to have to confront this conversation with one or more clients in the future.  I personally have taken an increased interest in developing an online brand, not because I’m doing it for clients, but because my wife wants to build a Mormon Mommy blog, and I want to help develop her brand.  If you hit the link just be warned that the site is at 100% yet so don’t be too critical.

PROS:

- Lots of good advice

- Good links to multiple resources

CONS:

- Might not appeal to all SEOs

Overall: Read It

Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

By: @Nathan_Safran

When I saw the title to this article I got all excited because I love data, and I always am looking for ways to improve my data interpretation skills.  Unfortunately, this article is nothing that I was hoping it to be.  Instead of giving you one paragraph convincing you to look at data and set you on the right path to strengthen your data collection/interpreting skills, the whole article is trying to convince you to take data important.  The best thing this article offers is this SEO competitive analysis workflow link so since you have it here, you don’t need to go to the article.

PROS:

- Talks about the importance of data

CONS:

- No next steps

- Doesn’t show examples of major pros using Data

Overall: Skip It

Google Announces the End of Author Photos in Search: What You Should Know

By @CyrusShepard

Brace yourself folks because I’ve got some bad news….Google is neutering Google authorship photos on the SERP.  It doesn’t look like it’s going away completely, but there are big changes coming to include a much smaller picture in the news section, a major decease in SERP pictures, and your name being displayed instead of your picture.  But let’s be honest the major reason you and I loved authorship was because it helped build our personal brand trust and authority.  It helped us make a name for ourselves, and now the major reason I loved authorship is gone. What. A. Bummer.

PROS:

- Lays out all the changes

- Next day data for changes

CONS:

- More news than actionable items.

Overall: Skim It

11 Hot SEO Tools Every Publisher Should Use

By: +JohnRampton

Every now and then a new SEO tool pops up that promises to take your brand, your website to the next level.  I hardly ever look at articles concerning SEO tools because they’re a dime a dozen on the internet, but when I see an SEO tool article coming from big news sites like The Huffington Post I like to take a look and what’s being thrown out there as mainstream tools.  Though this article introduces about 95% of tools you and I use probably everyday, there is one or two tools I decided to check out because they’re low level names that I’ve never heard of before.  So maybe you’ll get a kick out of it like I did.

PROS:

- Introduction to SEO tools for beginners

- Many good tools suggested

CONS:

- Doesn’t really teach people how to help use these tools

Overall: Skim It for fun