Clicks and Clients

Clicks and Clients is an internet marketing company focused on SEO, PPC, search marketing and social media campaigns, maximizing your ROI.
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New Post has been published on http://www.clicksandclients.com/seo-weekly-recap-mascot-madness-edition/

SEO Weekly Recap (Mascot Madness Edition)

Hey folks, Austin here, and it’s time for another Weekly SEO Recap (That Worked As Planned Edition).

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

Creating Geo -Targeted/Local – Focused Landing Pages at Scale

By Rand Fishkin

One problem we face here all the time with our Real Estate clients is creating landings pages for different areas of the country that we don’t have a physical presence.   There are a lot of techniques you can choose from to throw up landing pages, but not all of them work as well as you would want.  Rand Fishkin over at Moz though has thrown together a great explanation of not only the problem but some great tips on strategies moving forward.

Pros:

- Interesting insights into geo-landing pages

- Easy to follow explanation

Cons:
– Data from case study would have been helpful

Overall: Watch It!

Are Bigger iPhones Better for Paid Search?

By Mark Ballard

Apple just a few weeks ago launched bigger iPhones onto the market and it could launch better PPC conversions across the internet.  Since Apple controls almost 65% of mobile traffic a bigger iPhone gives users more opportunities to see better mobile ads.  The scenario is if just 15% convert better it could seriously close the RPC gab compared to desktop PCs.  Though the iPhone data is still early it is a very nice scenario that could mean big bucks for business if they specifically target Apple’s mobile devices.

Pros:

- Lots of Data to help follow the conversation

- Apple’s impact on PPC

Cons:
– Still early for sound conclusions

Overall: Read It

7 Things You Believe About SEO That Are Not True

By  Joshua Steimle

I love reading entry level SEO articles because this is what our potential customers and current clients are reading.  If they have questions I want to know what brought about these questions, so I know how to better answer them.  This article from Forbes actually offers a lot of interesting tid bits that I think is very useful for someone thinking of hiring an SEO company.  This article is actually one of the better entry level pieces I’ve ever read because it’s all about client expectations, and Joshua Steimle does a great job guiding those expectations in the right direction.

Pros:

- Easy to follow language for newbies

- Setting Client Expectations

Cons:
– A tad boring for veterans

Overall: Read It

New Post has been published on http://www.clicksandclients.com/html-guide/

HTML Guide

What is HTML? Want to learn HTML, find out how you can use it in your day-to-day life — or even use it to get a job?

We’ll tackle all of those topics in this short HTML guide.

HTML stands for HyperText Markup Language, and it is the programming language used to design websites. When you’re browsing a website — like this one, for example — HTML tells your web browser what the text should look like, where images should go and what they should be.

4688161016_0b44aa555e_zWe put this image here using HTML (Photo courtesy).

HTML is simple to learn — all it takes is a few minutes to get the logic behind the language and some of the most common commands. But before we get to that, let’s take a look at how you can use it in your daily life.

Why learn HTML?

You don’t have to be a web designer to use HTML. If you like to share photography, maintain a blog or just enjoy putting your creative work online, knowing a little bit of HTML can really make your stuff pop.

If you DO plan to go into web design, HTML will be your bread and butter.

It can also help you earn some serious bread — the median salary for a web developer in the United States is $62,500 a year, and the Bureau of Labor Statistics expects the field to grow by 20 percent over the next 10 years, almost double the national average in other fields.

Learning HTML

When your web browser navigates to a page, it reads the HTML, which isn’t visible to the viewer, and interprets those commands to display the stuff that is visible. Those commands are called “tags,” and they are always placed inside angle brackets (< >).

Those brackets tell the browser that an HTML command is coming up, and it then reads the tag written inside. That is followed by a “closing tag,” indicated by two angle brackets started by a slash (</ >), which tells the browser that the command has finished.

For example: The HTML tag to make a portion of text bold is <strong>. To end the bolded text, you would use the brackets and slash </strong>.

In HTML, a sentence coded like this:

Clicks and Clients, the digital marketing firm, was named to the <strong>2014 Inc. 500 list of fastest growing companies</strong>.

Will appear like this in your browser:

Clicks and Clients, the digital marketing firm, was named to the 2014 Inc. 500 list of fastest growing companies.

That’s just the start. You can use HTML to change fonts, insert images and link to other pages, giving you the ability to build and customize the content that you put on the web.

Even if you aren’t interested in getting into this for a career, there are a handful of HTML commands that everyone should know. We’ll take a look at those next.

346483297_c4cb93ab4e_oHow to give the Tower of Pisa its lean (Photo courtesy).

Basic HTML commands

  • Paragraph — <p> to begin a new paragraph, </p> to end it.
  • Text formatting — We already learned how to bold. To italicize, use <em> and </em>. Underline is <u> and </u>. Strikethrough is <s> and </s>. You can also make header-sized text using <h1><h2><h3><h4> and <h5>. H1 is the largest, and h5 is the smallest.
  • Images — <img src=”the web address of your image”>
  • Links — <a href=”the web address of the site you are linking to”>the text you would like underlined on the link</a>

Learn more HTML

Got the basics down and ready to expand your HTML knowledge? Check out these sites for more resources, tips and classes:

New Post has been published on http://www.clicksandclients.com/seo-weekly-recap-missing-brain-cells-edition/

SEO Weekly Recap (Missing a Few Brain Cells Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (That Worked As Planned Edition).

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

SEO Teaching: Should SEO Be Taught at Universities?

By: Carla Dawson

Now this is quite a relevant topic.  SEO has been around for a number of years but about the only way to get into it is to study it yourself, find a guru website to teach you, or to find a mentor.  Recently for-profit Universities have started teaching SEO or offering Masters in Internet Marketing degrees, but so far the topic has been staying out of major universities.  If SEO was to be adopted into schools of higher learning and even have full-fledged degree holders Carla Dawson has a few ideas, tips and stories from those with first hand experience.

Pros:

- Lots of Pros and Cons discussed

- Personal experiences and Data

Cons:
– A tad long…but interesting.

Overall: Read It!

5 Ways Google is Changing SEO

By: Jayson Demers

SEO a few years ago was viewed as some sort of Dark Art full with black hat tricks and secret tactics to manipulate website rankings on Google.  Today SEO has changed completely into a new form of essential marketing for businesses.  Jayson Demers explains to business entrepreneurs the changes to the industry and more specifically how Google has changed the industry.  The key takeaways from this is that SEO is more about building brand authority and building links for referral traffic instead of a focus on manipulating search results.  For SEO professionals in the industry for awhile there is nothing new here, but we should focus our attention on building avenues for referral traffic and stop caring about our stupid SERP rankings.

Pros:

- Refocus on Links for Referral Traffic not Ranking

- Good intro article for entrepreneurs

Cons:
– New take on same old thing

Overall: Skim It

Pigeon Rolled Back? Law Firm Study Says Yes

By: Conrad Saam

Pigeon made quite the splash when it rolled out not that long ago, and many local businesses found their traffic dropping.  But Conrad Saam has put the numbers together and says Pigeon is being rolled back!  That’s right Google might be easing up on the effects Pigeon left on the local search results page.  Conrad does a lot of comparisons in traffic data before and after Pigeon first rolled out, and gives us a wide 57 week breakdown in the traffic numbers.  If Google is rolling back Pigeon than I think we have a lot to be happy about.

Pros:

- Refocus on Links for Referral Traffic not Ranking

- Good intro article for entrepreneurs

Cons:
– New take on same old thing

Overall: Read It

New Post has been published on http://www.clicksandclients.com/optin/consult-01/

CNC Consultaion - V01

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Cras viverra mattis fringilla. Morbi pharetra massa tortor, eu posuere risus blandit mattis. Sed euismod metus eu odio pretium placerat. Integer sit amet posuere ante, ac efficitur velit. Aliquam vel purus euismod, fermentum risus eu, laoreet mauris. Nam mi ante, scelerisque at quam sit amet, egestas posuere arcu. Nulla turpis nulla, finibus eu tristique quis, sodales vitae dolor. Phasellus venenatis dui ac nunc pretium, id tincidunt elit porta. Praesent dui tellus, convallis sed neque vel, volutpat facilisis purus. Nulla mattis ipsum feugiat tellus rutrum ornare. Nunc sollicitudin ac sem eu consectetur.

I Want My Consult!

New Post has been published on http://www.clicksandclients.com/optin-2/

Optin

From The Desk of
Paul Rakovich
Englewood, CO

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New Post has been published on http://www.clicksandclients.com/ebusiness-marketing-worth-money/

Why eBusiness Marketing is Worth Your Money!

01The information superhighway has grown over the last few decades and has become available to everyday people. Now more than ever consumers have the ability to take the Internet with them where ever they are in the world, and if they so choose seek information about your business services, products and read reviews. Yet many businesses have yet to step into this marketing goldmine because it requires a different level of thinking and requires businesses owners to step out of the marketing norm of yesterday’s radio, print and TV ads.

Many small business owners understand that the internet is a field ripe for the picking, but they’re still scared to take that next step to invest marketing dollars. It’s quite understandable that business owners don’t want to waste their hard earned dollars on advertising to folks who aren’t likely to convert into paying customers, but what they’re missing out on is all the potential sales that are just sitting there on the Internet. Even if you’re a business without a single product to sell online there are multiple reasons business owners need to start marketing online, and if you’re an eBusiness and you’re not marketing on the Internet, shame on you!

Your Business is Online without You!

The Internet has a power that gives consumers the ability to discover businesses, products and services they didn’t know they needed. People all over the world are constantly searching for reviews on your business whether you’re marketing online or not. That’s the big revelation many business owners realize after it’s too late. Your business is being talked about online with or without you, and if you don’t want bad reviews spinning out of control than you need to enter that conversation.

Your marketing dollars can be used to help contribute to the online conversation about your business. One of the things you can do is monitor your online reputation by appropriately responding to negative reviews, answering questions about your products, and generally exercise great customer service skills online. In fact, your customer service online is more important than your in-store customer service because once it’s online it’s very hard to erase. Hence hiring an online marketing company to monitor your reputation is quite important.

Step 1: Check out your online reviews.

Head over to Yelp.com and type in your business. Read your reviews and ask yourself, “would my business be in better shape if I join the conversation?” After you check out Yelp go to Google and type in your business name and reviews.

Be Found by the Right Consumer

Another big revelation business owners find out is consumers don’t know you exist unless you’re online. Potential customers are growing increasingly less likely to find your business based on driving by the store, looking up businesses in the Yellow Pages, or seeing your ad on TV. The abundance of information available to consumers online makes physically searching for the right business obsolete. You want your business to be where your potential customers are, and they are online. By hiring an online marketing firm to manage your social media presence, website Google rankings, local map listings and online ads. By guaranteeing your business can be found online you exponentially increase the possibility that the right information gets to your online customers.

Step 2: Do the Numbers

Ask your traditional ad company what conversion rate they provide. More than likely they won’t know how many people who see the ads they create for you actually convert into a sale. Now read this report which says organic online search leads have a closing rate of 14.6%, while traditional marketing has a closing rate of 1.7% and ask yourself where your marketing dollar is better spent.

Your Competitors Have Higher Quality Products

The internet doesn’t just allow consumers to find businesses online, but the internet gives consumers the tools they need to compare and contrast business services. Another thing eBusiness owners need to realize is your business’ online presence is being compared to competitors. Many consumers weigh the credibility of a business based on how professional your website looks. Even without looking at your products, services or prices consumers are getting an idea to the quality your business can provide. If your competitors look better than you, then the idea rattling around in the head of consumers is their products and services are better than you. This idea is the lens in which consumers then investigate your products, and no business owner wants consumers going in thinking that their services are of less quality. If that’s the case you have an uphill battle to fight to convince consumers that you’re the right person for the job.

Step 3: Compare your website to your competitors

Head over to Google and type in the keywords you think your consumers are using to find you. When the results come up take a look at the first 3 websites that pop up, and compare them to each other picking out what think they do best.  After you compare your competitor’s websites go back and take a look at your website. Once you complete that ask yourself the questions, “why does Google like my competitor’s website more, and how do I fix my website?” When you’re ready to talk contact us and we’ll give you an in-depth online review and we’ll show you detailed examples as to why your website isn’t ranking, and we’ll give you solutions.

Photo Credits: eBusinessBill Gates